evaluation quesion 5

When making our film opening we decided that it would be mainly targeted at older teenage boys to middle aged men. We wanted to make our film opening as appealing to our chosen target audience as possible and so to do this we researched the genre preferences to do with age and gender.

We found that there tend to be, "women's films" and there are "men's films," and that; women’s films are not simply the stereotyped “romance” films.  They concern films where the story is told from the woman’s point of view, the woman is the clear protagonist or heroine, or the story centres around women and women’s issues.  Whereas “Men’s films”, which was more relevant to our film opening, tend to focus more on action, sex, violence/crime and competition.

With this knowledge we started to compare our original idea to other films made that were also targeted at a similar audience, for example films such as; Batman, the James Bond sagas, lethal weapon, and Taken. After the comparisons we found distinct similarities between all the films, which were; a dominant male protagonist, often a woman in distress that needs help, an arch nemesis or criminal that challenges the main protagonist, Violence, a sense of mystery and lastly an element of danger.

With all the information we had collected on our target audience, we made all the  decisions about the film around these findings, for example we casted our lead actor as a male, directly in the age group of our target audience, to immediately establish a similarity between the audience and the main protagonist, as well as this we also selected  the setting for our opening to be an old, dangerous, and abandoned boiler room, to appeal to the mystery and danger element of a film that our male audience would be interested in.