Target audience

Our target audience consists of mostly males from the age of 15 up to around 55. Our film is an action/thriller and so is mainly aimed at males due to the violence that is typical with this genre that may put off female viewers. We conducted a survey containing twenty males and females who were all members of the sixth form and found that seven out of twenty females would watch an action film by themselves and eighteen out of twenty males would watch an action film by themselves.
Generally we are aiming for younger males as they are typically the most interested in this genre of film, they are most likely to watch this kind of film at the cinema but also just watch it at home when they are bored and hopefully this film will be able to draw them in so they end up being completely engrossed.